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PR agency needs an AI strategy

Barista.ai

DURATION

2 Months

Year

2025

Role

Lead Product Designer

I led the project end-to-end, owning UX strategy, information architecture, flows, interaction design, and UX copy. I worked closely with product managers, engineers, founders, and an intern to take the product from concept to an MVP-ready design.

The experience starts by asking what the user is working on,

not what they want to write, setting context before creation.

The experience starts by asking what the user is working on,

not what they want to write, setting context before creation.

The experience starts by asking what the user is working on,

not what they want to write, setting context before creation.

Defining the Design Direction

Sol Website was crafted to showcase the brand's identity while emphasizing smooth interactions and a user-friendly structure.

This project required a clean, modern aesthetic with carefully considered layouts to communicate information effectively.

Every design choice—from typography to interactive elements—was tailored to deliver a seamless experience that resonates with a digital-first audience.

Overview